• Our Team

    Elaine Ann

    Kaizor Innovation

    Elaine Ann is the Founder/Director of Kaizor Innovation, a strategic innovation consultancy that helps companies strategise, research, and define innovative products and services for the China market. Her clients include: Google, Airbnb, Dropbox, BMW, Intel, Motorola etc. She is also a Carnegie Mellon University graduate and a Stanford Executive Education Design School alumni.


    Ada Yuen


    With over a decade of comprehensive UX experience, Ada Yuen’s background in strategy, design, and execution drives conversions and ROI for web-based and app experiences. By partnering with client stakeholders at every phase of the UX lifecycle, Ada adds value to conceptual, high-level, and interaction design.


    Ada earned an MPhil and BS In Computer Science, and enjoyed early success in a development role for multinational clients including National Computer Systems. She has worked with both established and start-up UX firms, collaborated with large user-research teams, and founded a successful usability consultancy.

    Sorina Catuna

    Vero Om

    Graduated with a Master of Design from The HK Polytechnic University, Sorina is a passionate designer working in the field of Customer Experience and Interior Design happily applying all the Design Thinking principles she's been practicing. She sees innovation as a process that needs to be embraced by businesses not only when it's time for something new, but constantly so that strategies are lined up and in line with the market. Empathy and Psychology are areas you'll always find her exploring.

    Thomas Wong


    Thomas Wong is the Founder and CEO of Asiabots, a company that builds AI and with the optimisation with User Experience in for Asian market. Thomas has been in the field of startup and creative industry for almost a decade. With well understanding on how to grow a business from an idea, his mission is to inspire and share his knowledge to others with similar aspiration. Prior to Asiabots, he has established 3 startups and been pursuing a life journey of entrepreneurship and innovation with the sweet-spot of business and design.

    Song Chae

    Hong Kong Design Centre

    A multicultural and multidisciplinary creative thinking professional with experience in innovation consulting, insight & research and project management. Skilled and passionate in spotting market and consumer trends and turning insights into actionable solution ideas, seamless user experience and service/ business model; having managed projects in more than 10 countries. Bachelor’s Degree in Marketing and Master’s Degree in Design Management. Passionate about and interested in problem solving, service/ experience design, business sustainability, content curation and others.

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