How to convince your Clients / Boss and Colleagues about Design Thinking / Customer Experience?

You know the value of Design Thinking / Customer Experience, but you are challenged with convincing people around you about its value. Whether it's convincing your clients, your boss or your business or tech colleagues, how can you effectively communicate the value of what you do and get those around you to work with a process that supports innovative outcomes?

We are delighted to kick-start our XTRAM - Xperience Talent Ramp Up Program with a seasoned Senior Customer Experience practitioner Ira Dhalawong, Executive Director, Digital Lead at EY who has single-handedly trained up and grew his team of Experience Designers to more than 20 people now in Hong Kong.

In this seminar and workshop, Ira will share with you his real world war stories and case studies on how he convinces his management consulting clients, tips and techniques of the trade that one can only learn from having seasoned industry experience being a practitioner in the Design Thinking / Customer Experience field. You will get to practice hands on in the workshop and apply what you've learnt to advance as a senior experience designer.


2:00 - 2:15pm - Registration & Networking

2:15 - 2:30pm - XTRAM & Instructor's Intro

2:30 - 3:00pm - Case Studies Sharing

3:00 - 5:00pm - Workshop and QA

5:00 - 6:00pm - Team Presentations

6:00pm - Wrap Up

Who should attend: Designers, Managers and persons wishing to advance their design careers

Language: English

XTRAM Instructor:

Ira Dhalawong,

Executive Director, Digital Lead at EY Technology Advisory

Global Banking and Financial Services IT executive with over 15 years of experience leading large scale Digital transformation programmes. An accredited Distinguished Engineer with extensive product development experience, responsible for launching award-winning web, eCommerce, mobile, and tablet solutions across Asia, Europe, Middle East, and the Americas.
Responsible for leading and growing EY’s Digital Advisory practice in Hong Kong through the development and sales of new client Digital solutions and services offerings in Customer Experience, Digital Solutions advisory, Social Media & Digital Marketing Strategy, Big Data Implementation, DevOps, Cloud migration, and Fintech Innovation.

About EY:

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit

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